You may have seen a press kit as a tab on an artist’s website, whether it be a musician, poet, graphic designer or more. As an emerging artist and/or journalist, it is important to know what a press kit is, whether or not you need one, and what to include.
What is a Press Kit?
A press kit, or media kit, is defined as “a pre-packaged set of promotional materials that provide information about a person, company, organization or cause and which is distributed to members of the media for promotional use”. The press kit is an information packet that summarizes everything that is needed to be known about an individual or product. Advertising mediums, such as media sites, event promoters, or more, may ask for the same information when promoting you and/or your product, so it is good to have it available with what you want to include.
Why Should You Have A Press Kit?
A press kit is necessary in order to provide media platforms and promoters with updated information on yourself/ your product. If you don’t want to use an old bio from another media platform, or mention a feature you were in, having a press kit ensures that promoters and media won’t use this to promote you/your product. A press kit is also good to help promote recent accolades such as awards, fellowships, features, and more.
What To Include in a Press Kit?
A press kit is going to look different for each individual, even within the same industry, but here are some of the main things to include when creating a press kit:
- A summary of yourself/product– this can be a bio of what you do, your product, your art, what you’ve achieved, and maybe some personal anecdotes. A bio is important for upcoming media features, and/or publications, since this is what is commonly asked for.
- Accolades- if you or your product has received awards, recognitions, fellowships, and more, it’s good to include these in your press kit.
- Publications- whether they are publications for your writing, interviews, media features, essays, or anything else that is published and features you is important to include in a press kit. You are not obligated to post everything you’ve been published in, but the ones you want promoted are great if promoters/media platforms want to mention your publications. Like your awards, even if some publications are mentioned in your bio, be sure to mention them again separately.
- Social Media Handles- Even if your press kit is a part of your website, always include all social media handles you want to publicize on your press kit. You don’t want a platform to accidentally promote the wrong social media handles, or tag the wrong accounts.
- Samples of your work– whether it’s art, writing, music, or more, be sure to include a sample or two of the work you feel comfortable with reposting. It could be work that was featured in a gallery, a link to a song you want to promote, or a sample of writing that has been published.
If you need a reference, check out this press kit as an example. If you have any questions or other topics you want us to write about, feel free to comment or email us at firstname.lastname@example.org.